Google Image Search for “Swedish”
This is the Google Image Search results for “Swedish” and an inspiration for this campaign
About the campaign
This campaign was created to do something concrete about the improvement of the Finnish image abroad. Our aim is to change the Google Image Search Results page for the term "finnish" to more realistically reflect Finns, Finland and the Finnish way of life. Currently it monstly just shows photos from World War II. Read more about the campaign >>
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